This month, Just Develop It CEO Chris Phillips is featured in a Real Business article exploring What Reality TV has really done for Entrepreneurship.
"These shows can normalise the process for budding entrepreneurs considering a business venture, showcasing the steps you need to go through for investment.
Chris Phillips, CEO
Winner of The Apprentice in 2015, Joseph Valente, founder of ImpraGas, is perhaps the best case study. He entered in the hopes of gaining valuable advice, but has also been at the viewing end of the show. He told Real Business: “Reality TV highlighted for me what business entrepreneurship is all about.
Indeed, it seems to be working wonders in attracting people to the concept of creating a business. Chris Phillips, CEO and co-founder of investment company Just Develop It, echoed the sentiment, noting that reality TV can keep you up to date with current trends and emerging ideas.
Phillips added: “I know from starting up my first business at just 16 how tough it can be to get people to listen to you, especially if you don’t yet have a proven track record in business. These shows can normalise the process for budding entrepreneurs considering a business venture, showcasing the steps you need to go through for investment and providing key learnings from the cut-throat feedback of the panel on the likes of Dragons’ Den and The Apprentice.”
A combination of the two programmes, alongside X Factor, led to Phillips’ creation of the ENTERPRiZE Award, which endeavours to encourage young talent to present ideas to the team across three different stages. The winner, in true reality TV style, will receive £35,000 in equity-free seed funding.